June 16, 2006, Newsletter Issue #46: Know The Industry

Tip of the Week

If your interest is in illustrating and developing lines of greeting cards, then you need to know your industry. Every time you visit a store that sells cards, visit the card rack and study what they´ve bought. If the store manager isn´t busy, they can often answer your questions as to what sells for them and why, and what card purchases might have been a mistake.

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