April 23, 2010, Newsletter Issue #187: Your Market

Tip of the Week

Unless you want to spend a great deal of time figuring out who your market is, and develop the line of greeting cards yourself, you will be dealing with a greeting card publisher. When you sign on with this publisher, the company itself becomes your market. They will tell you what they need, and the format they want the cards illustrated. This will simplifiy your greeting card market research!

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