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Q: How do I make my typeface express emotion?
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Give Your Words a Voice
The printed word loses a whole range of expression in comparison to the spoken word. To give a voice to your printed word, use size, weight and positioning of letters. Give the words a personality. If you use the phrase, "Frankly mīdear, I donīt give a damn," how would you show this phrase on a web screen or a poster? What color would you use? What face and size? Would you use a background image? Your blank screen or paper is the stage, and your letters are the actors. Go for it.
