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March 14, 2008, Newsletter Issue #133: Tint, Tone and Shade
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Tip of the Week
All elements of design have value. They range from 1% to 100% white on a black background and from 1% to 100% black on a white background. Value adds contrast, movement, direction and depth. Atmospheric values show distance. Can you imagine a black wedding dress among a sea of white tuxedos? Or a black tank in a desert? Values help an object recede or stand out. A value is not as powerful as color when creating a mood, but if your values donīt work, color wonīt save you.
Tint = White + Color Tone = Gray + color Shade = Black + color
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