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A format is any surface on which the elements and principles of design are applied to create a message. The "layout" or "structure" is the way these elements and principles are placed on the format. Your format will often be dictated by the client's budget, the medium of the message, the quantity of information, your audience and the end use of the product. Take time to consider all the restrictions and information before you begin the creative process!
|Jennifer Mathes, Ph.D.|