Using Contrast

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How do I use balance in my graphic design?

Using Contrast

Contrast in design is unavoidable. As soon as you add an element to a blank page or screen, you've created contrast. So you can create contrast with any element and within any principle of design. Use two different typefaces - sans serif for the heading and serif for the text. Use smooth against rough, as in metal and brick in architecture. Use thick against thin, hot against cold color, bright against dull. Use contrast with drama or with a subtle hand, but above all - don't let it detract from the message.

   

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