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When applying to classified advertising, beware of what the prospect is defining in their terms for employment. When you read a job entry for a desktop publisher, yet you see the skill level to include qualities for a creative director, then you are actually applying for a CD position at a desktop publishing pay scale. Some employers may not realize they are asking too much for too little. Others are trying to get as much as they can for as little as possible. The only way to define this is to apply and try for the interview.