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A method of printing that involves cast metal type or plates on which areas to be printed are raised above the areas that will go unprinted. Ink rollers touch only the raised areas, and then the metal plates are applied to the paper. The impression left by the cast metal plates is sharp and clear, though more subtle (and less expensive) than embossing. The oldest method of printing, it can be used for newspapers, magazines, books, packaging and specialty papers.