What Did You Say?

No matter where you live, there´s a minimum of slang or jargon that works its way into advertising, promotions and our daily small talk among peers and clients. The importance of our daily language was perhaps brought to light during the Olympics, held in Sydney, Australia this past year. As Americans, we found ourselves with the shoe on the other foot, asking folks what a "barbie" was, and we found out what a wallaby could and couldn´t do. When we present ourselves on the Web as designers - either in self-promotion or for clients - we need to take a fine-tooth comb through our copy to make sure our language is understandable at least to the world´s English-speaking population.