Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Job Market and other Graphic Design topics.
Unless you want to spend a great deal of time figuring out who your market is, and develop the line of greeting cards yourself, you will be dealing with a greeting card publisher. When you sign on with this publisher, the company itself becomes your market. They will tell you what they need, and the format they want the cards illustrated. This will simplifiy your greeting card market research!