Developing a Line

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How do I develop a line of greeting cards?

Developing a Line

Most greeting card publishers like to see a line of similar styles they can publish as a package. Pick a style of rendering, such as realistic, whimsical or humorous, and develop a series of ten to twelve cards that you can try to market to publishers. They can be for various ocassions, but often sympathy cards are sold individually. Think birthday, all-ocassion or thank-yous for your series.



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William Pirraglia