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How do I chose my colors for the greeting card?

Plan Your Colors

Plan your colors before you begin. If your cards are for a certain season, such as Halloween, your palette is already limited. On other ocassions, such as a birthday, you have unlimited palettes - but - remember that soft pinks will not sell for men, and browns will not be popular with women. Often, a bright and primary color palette will fit both genders in this category of card.

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