May 12, 2006, Newsletter Issue #41: Charming Style

Tip of the Week

The "charming" greeting card is mostly for the women´s market. Often you will see caricatures of animals rendered realistically in a scene of activity. Motifs include hearts, balloons, flowers and patterns that are found in wallpaper designs in backgrounds and borders. The printing process is often four-color, and the style is more traditional.

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