Read these 8 Typography Tips tips to make your life smarter, better, faster and wiser. Each tip is approved by our Editors and created by expert writers so great we call them Gurus. LifeTips is the place to go when you need to know about Graphic Design tips and hundreds of other topics.
I've added type as an element in graphic design, since it helps delineate graphic art from fine art. As content, it creates a shape or a visual element Type creates mood and can dictate the appropriateness of the design to the idea. Beware of being TOO appropriate - type can also be overdone, a cliché. For example:
small or this: Big
To be with a do-hickey or to be smooth and round? Serif type is best for copy; sans serif is best for headlines and sub-heads. This is fairly standard practice for newspapers and magazines, where content-heavy design is the emphasis.
If you design a listing label for packaging, use a sans-serif typeface. The listing can be treated as "signage" and will be easier to read if kept simple.
When you see the word "soft" what do you visualize? Blue? Puffy clouds? Babies? Cheese?!? (that one came from my roommate, who is not a visual person!). You can help convey an idea by manipulating typefaces. Try using a bold stencil typeface with a granite background for the word "soft." Shake up the viewer's preconceived notions for attention to the product or service in your projects.
The Arial typeface is a san-serif typeface. This typeface is also one of the most used sans-serif in web design. A very high percent - if not all - browsers support this face. Use it (or another supported san-serif) in headings and subheadings, and use a serif in your body. It will be easier to read.
The printed word loses a whole range of expression in comparison to the spoken word. To give a voice to your printed word, use size, weight and positioning of letters. Give the words a personality. If you use the phrase, "Frankly m'dear, I don't give a damn," how would you show this phrase on a web screen or a poster? What color would you use? What face and size? Would you use a background image? Your blank screen or paper is the stage, and your letters are the actors. Go for it.
|Jennifer Mathes, Ph.D.|