Serif or Sans-serif?

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What typeface is better for content?

Serif or Sans-serif?

To be with a do-hickey or to be smooth and round? Serif type is best for copy; sans serif is best for headlines and sub-heads. This is fairly standard practice for newspapers and magazines, where content-heavy design is the emphasis.

If you design a listing label for packaging, use a sans-serif typeface. The listing can be treated as "signage" and will be easier to read if kept simple.



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William Pirraglia