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To be with a do-hickey or to be smooth and round? Serif type is best for copy; sans serif is best for headlines and sub-heads. This is fairly standard practice for newspapers and magazines, where content-heavy design is the emphasis.
If you design a listing label for packaging, use a sans-serif typeface. The listing can be treated as "signage" and will be easier to read if kept simple.
|Jennifer Mathes, Ph.D.|