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We may celebrate Halloween, but not every child on earth understands this is the day for free candy. We may celebrate Thanksgiving (under some misgivings), and so does Canada (but not in Italy, no matter what Steve Martin says in "My Blue Heaven"...) - but our dates are different. Every country has its own commemorations. The more a designer understands, acknowledges and respects the differences in dates, rituals and lifestyles of another culture, the better chance that designer will have in approaching these new markets.
|Jennifer Mathes, Ph.D.|