The use of several images in an ad or a web page can often get muddled and confusing. This is because your images need direction. Direction can be vertical, diagonal or curved. The job of the graphic designer is to keep the viewer´s eyes on the page in order for them to take in the information. Having too much information on your page can not only be distracting, but may lose your viewer.

Do you have a lot of content? Is it necessary? Then KISS on the direction of your design (Keep It Simple, Sweetheart!).

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