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Use a monochromatic color scheme in your design or within a web layout to create a feeling of unity throughout your message. A monochromatic color scheme uses different values of the same color by applying white, gray or black to the original color. For instance, if you use a red for the primary color, you have the tonal range from a warm black to a pink to use throughout your piece. You might maximize the effect by using only three tonal values throughout the design.